Last updated: 17th September 2026
Motodan Automotives Limited ("Motodan", "we", "us" or "our") respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and share personal information when you visit or use our website, www.motodan.co.uk, contact us, enquire about one of our vehicles, use our services, purchase a vehicle or apply for vehicle finance through Motodan.
We are committed to handling personal information responsibly and in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, as amended from time to time.
This Privacy Policy should be read alongside our Cookie Policy and any other privacy information provided to you at the point where we collect your personal information.
1. Who we are
Motodan Automotives Limited is the data controller responsible for your personal information, except where another organisation is independently responsible for particular processing, such as a finance provider or other organisation involved in a service you have requested.
Motodan Automotives Limited
113 Wennington Road
Rainham
Essex
RM13 9TH
Email: [email protected]
Telephone: 01708 520 945
If you have any questions about how we use your personal information or would like to exercise your data protection rights, please contact us using the details above.
You can also contact us through our website's contact us page.
2. What personal information do we collect?
Depending on how you interact with us, we may collect and use different types of personal information.
Information you provide to us
This may include:
your name;
postal address;
email address;
telephone number;
information contained in messages or enquiries;
details of vehicles you are interested in;
information relating to vehicle purchases or sales;
information relating to vehicle reservations;
payment and transaction information; and
information provided when you contact us by telephone, email, online forms, social media or other communication methods.
Finance information
If you choose to apply for vehicle finance through Motodan, whether by telephone, in person at our premises or through another finance application method we provide, we may collect additional information necessary to assist with your finance application.
Depending on the finance provider and the finance application, this may include:
date of birth;
residential and address history;
employment information;
income and expenditure information;
financial commitments;
information relating to your financial circumstances;
information required to verify your identity;
information relating to your credit history or credit profile; and
information relating to finance applications and decisions.
We may pass relevant information to finance providers and/or finance brokers for the purposes of assessing and processing your finance application.
The relevant finance provider or lender will be responsible for making the lending decision and may carry out credit, identity and other checks in accordance with its own terms and privacy policy.
We will only request and use information that is necessary for the relevant finance application.
3. How do we collect your information?
We may collect personal information:
when you complete an enquiry form on our website;
when you contact us by telephone, email or other means;
when you enquire about or purchase a vehicle;
when you reserve a vehicle;
when you request information about vehicle finance;
when you apply for vehicle finance with our assistance;
when you communicate with us through social media or other online platforms;
when you visit or use our website, including through cookies and similar technologies; and
from third parties where this is necessary to provide our services or complete a transaction, including finance providers, finance brokers, vehicle suppliers and technology providers.
Where we receive personal information from another organisation, we will provide the relevant privacy information where required by law.
4. How do we use your personal information?
We use personal information for purposes including:
responding to enquiries;
providing information about vehicles and services;
arranging vehicle viewings and test drives;
processing vehicle reservations and purchases;
providing vehicle sales and after-sales services;
assisting with vehicle finance applications and eligibility checks;
progressing finance applications with relevant finance providers and/or brokers;
communicating with you about your enquiry, vehicle purchase, finance application or other service you have requested;
carrying out identity and fraud prevention checks where appropriate;
complying with legal and regulatory obligations;
maintaining business and financial records;
handling complaints and resolving disputes;
improving our website, services and customer experience;
understanding how customers use our website; and
maintaining the security of our website, systems and business.
We will not use your personal information for purposes that are incompatible with the purposes explained in this Privacy Policy unless we have a lawful basis to do so and, where required, provide you with additional information.
5. Our lawful bases for using your information
Data protection law requires us to have a lawful basis for processing personal information.
Depending on the circumstances, we may rely on one or more of the following lawful bases:
Contract
We may need to use your information to enter into or perform a contract with you, for example when you purchase a vehicle or use services you have requested from us.
Steps at your request
We may process your information where you have asked us to take steps before entering into a contract, such as providing a vehicle quotation, arranging a viewing or progressing a finance application.
Legal obligations
We may need to process and retain information to comply with legal, regulatory, accounting, tax or other statutory obligations.
Legitimate interests
We may use personal information where this is necessary for our legitimate business interests, provided those interests are not overridden by your rights and interests.
Examples may include responding to enquiries, maintaining customer records, preventing fraud, improving our services, managing our business and protecting our website and systems.
Consent
Where required, we will ask for your consent before processing your personal information for a particular purpose.
Where processing is based on consent, you can withdraw that consent at any time.
Communications with you
We may use your personal information to communicate with you in relation to an enquiry, vehicle viewing, vehicle reservation, vehicle purchase, finance enquiry or application, after-sales service, warranty, booking or other service you have requested from us.
These communications are service-related and are necessary to respond to your enquiry or provide the service you have requested. They are not marketing communications.
6. Vehicle finance applications
Motodan may assist customers with applications for vehicle finance.
Where you choose to apply for finance, we may collect information necessary to progress your application and may pass relevant information to finance providers and/or finance brokers.
Depending on the finance provider and application, this may involve:
verifying your identity;
checking information provided as part of your application;
assessing your financial circumstances;
carrying out eligibility checks;
carrying out credit checks; and
processing and assessing your application.
The type of credit search carried out will depend on the finance provider and the stage of the finance application.
Where a finance provider carries out a credit search, the finance provider's own terms and privacy policy will apply.
Motodan does not make the final lending decision. Any decision to offer, decline or amend finance is made by the relevant finance provider or lender in accordance with its own lending criteria and procedures.
Finance providers may use automated processing or decision-making as part of their assessment. Where applicable, the relevant finance provider is responsible for explaining how that processing works and what rights you may have in relation to it.
Where you apply through Motodan, you should also read the privacy information provided by the relevant finance provider or broker.
7. Who do we share your information with?
We may share personal information with third parties where necessary to provide our services, operate our business or comply with legal obligations.
Depending on the circumstances, these organisations may include:
finance brokers and finance providers/lenders;
vehicle manufacturers or suppliers where necessary;
payment providers;
website and hosting providers;
website analytics providers;
IT and software providers;
professional advisers, including accountants, auditors and legal advisers;
insurers where necessary;
government, regulatory or law enforcement authorities where legally required; and
other organisations where you have asked us to share your information or where we are legally permitted or required to do so.
We do not sell your personal information.
Where we use a third-party service provider to process information on our behalf, we require appropriate contractual and security arrangements to protect your information.
8. Our website provider and technology providers
Our website and certain website-related services are provided by third-party technology providers.
Our website provider may process personal information on our behalf in connection with hosting, website functionality, enquiries and related services.
We may also use specialist providers for services including:
customer enquiries;
website analytics;
communications;
payment processing;
vehicle advertising and stock management; and
website security.
The providers we use may change from time to time as we develop our services.
9. Cookies and website analytics
Our website uses cookies and similar technologies.
Cookies may be used to:
make the website function correctly;
remember preferences;
understand how visitors use our website;
measure website performance;
improve our services and website; and
provide functionality supplied by third-party services.
Some cookies are essential to the operation of the website, while others are optional.
Where required by law, we will ask for your consent before placing or using non-essential cookies.
Further information about the cookies we use, including how to manage your preferences, is provided in our Cookie Policy.
Google Analytics
We may use Google Analytics or similar analytics services to understand how visitors use our website.
This may involve information such as pages visited, approximate location, device information, browser information and interactions with the website.
Analytics information may be combined or processed in a way that can involve identifiers or other information depending on the configuration of the service.
You can manage cookies and your privacy preferences through our cookie controls and, where applicable, through settings provided by your browser or the relevant service provider.
10. How long do we keep your information?
We keep personal information only for as long as we reasonably need it for the purposes for which it was collected, including to meet legal, accounting, tax, regulatory and reporting requirements.
The length of time we retain information depends on its nature and purpose.
For example:
general website enquiries may be retained for a reasonable period to deal with and follow up the enquiry;
customer and vehicle transaction records may be retained for longer periods where required for legal, accounting, tax, warranty or regulatory purposes;
finance-related information may be retained in accordance with applicable legal and regulatory requirements and the requirements of the relevant finance provider; and
website and cookie information may be retained in accordance with the relevant service provider's settings and our Cookie Policy.
When information is no longer required, we will take reasonable steps to securely delete or anonymise it.
11. Keeping your information secure
We take reasonable and appropriate technical and organisational measures to protect personal information against unauthorised access, accidental loss, destruction, misuse or disclosure.
However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.
Where you use third-party services, including finance services, those organisations may have additional security and privacy arrangements which are explained in their own privacy notices.
12. International transfers
Some of the service providers we use may process personal information outside the United Kingdom.
Where personal information is transferred outside the UK, we will take appropriate steps to ensure that the transfer is lawful and that your information continues to receive an appropriate level of protection in accordance with applicable data protection legislation.
This may include relying on an adequacy decision or appropriate contractual safeguards where required.
13. Your data protection rights
Subject to certain legal exceptions and restrictions, you may have the following rights in relation to your personal information:
Right to be informed – to understand how we use your information;
Right of access – to request a copy of the personal information we hold about you;
Right to rectification – to ask us to correct inaccurate or incomplete information;
Right to erasure – to ask us to delete your information in certain circumstances;
Right to restriction – to ask us to restrict how we use your information in certain circumstances;
Right to object – to object to certain types of processing, including processing based on legitimate interests;
Right to data portability – in certain circumstances, to request that information you have provided to us is transferred to you or another organisation; and
Right to withdraw consent – where we rely on consent as our lawful basis for processing.
Some of these rights are subject to exceptions, meaning that we may not always be able to comply with a request.
If your personal information has been passed to a finance provider, lender, broker or another independent data controller, you may also need to exercise your rights directly with that organisation.
14. How to exercise your rights
If you would like to exercise any of your data protection rights, please contact us:
Motodan Automotives Limited
113 Wennington Road
Rainham
Essex
RM13 9TH
Email: [email protected]
Telephone: 01708 520 945
We may need to verify your identity before responding to certain requests.
We will normally respond to valid requests within the timescales required by applicable data protection legislation.
15. Complaints
If you have a concern about the way we have used your personal information, we would encourage you to contact us first so that we can try to resolve the matter.
You also have the right to complain to the Information Commissioner's Office (ICO), the UK's independent supervisory authority for data protection.
Information Commissioner's Office
Website: www.ico.org.uk
16. Third-party websites and services
Our website may contain links to websites operated by third parties, including finance providers, vehicle manufacturers, social media platforms and other organisations.
If you follow a third-party link, that organisation's own privacy policy will apply.
Motodan is not responsible for the privacy practices or content of third-party websites.
17. Children's information
Our website and services are not directed at children.
We do not knowingly collect personal information from children through our website. If you believe that a child has provided us with personal information, please contact us so that we can investigate and take appropriate action.
18. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, website, technology, legal requirements or the services we provide.
The latest version will always be published on this page and the date at the top of the policy will be updated when changes are made.
We recommend checking this page periodically to ensure that you are aware of the latest version.
Last updated: 17th September 2026
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